My name is Cedric Chambaz and there is one thing I abhor that is people boasting... But hey, I guess that if you clicked on that link you are keen to know more about myself. So here you go.

Passionate about brand building and multicultural environments, I started my career in the automotive industry at Renault in Germany in 1998. Ten years later I joined another multinational corporation, Microsoft, after completing my business degree and spending 7 years in advertising agencies in Singapore, Paris and London. Another ten years later, I have joined yet another global corporation, Apple, to build an international marketing organisation. This international exposure has allowed me to constantly learn about others, about myself too. I try to capture this through the articles I write in my blog, or through the lens of my camera.

Finally, I hold a Master from ICN Graduate Business School and specialised in Consumer Behaviour and Managing Innovation at McGill University, Canada. I am married, live currently in London and enjoy every opportunity to further discover the world with my two not-so-little ones.